Just like you should create a mobile-friendly landing page, you should have a responsive checkout, too. Otherwise, visitors might not consider all the zooming in and out worth it. Let’s see what a mobile checkout looks like in action using Stripe’s customizable sample checkout: Image courtesy of Stripe All the elements are large and easy to tap and scroll through. Everything has plenty of breathing room so the visitor doesn’t tap on something they don’t want to. Plus, it’s all in a single column so they only need to scroll down to fill out more info. 5. Keep it globally accessible One of the neatest things about ecommerce is its global reach. Start an online store in the U.S., and you could get business from someone in Japan.
But if your checkout doesn’t offer Japanese as a language or yen as a currency, that customer might have to bounce. Online translators do fine for product descriptions, but you want to be 100% sure you know what you’re reading on a checkout page. Open your checkout to as many folks as possible by offering multiple languages and currencies. Some checkout interfaces, like Stripe, go the extra mile by including popular international payment methods. Compare these sample checkouts for a U.S. customer and a Chinese customer: Image courtesy of Stripe Image courtesy of Stripe While the United States version focuses on card payments, the Chinese buy email list version includes an option for Alipay, one of the most popular payment platforms there.
(You can see the Alipay logo in the box to the right of the box with the credit card symbol.) Chinese customers get to use their preferred language, currency, and platform, all in one checkout. Don’t Let a Bad Checkout Process Stand in the Way of Sales Don’t let your checkout stand in the way of sales. A good checkout process not only removes those obstacles but also does whatever it can to make things simple for the customer. Ask yourself: What can I do to help my visitors get from cart to checkout? Unbounce’s Stripe app has a user-friendly interface that keeps checkout smooth for your landing page customers. With Unbounce’s Conversion Intelligence Platform taking visitors to conversion and Stripe guiding them through checkout, you won’t meet a better team.